Analytics and Reporting
Know which channel produced which enquiry, and what a lead actually costs you.
Book a strategy callTraffic is not the measure
Analytics installed by default will tell you how many people arrived. It will not tell you which of them became a customer, which campaign paid for itself, or whether your contact form has been silently failing for a month. Those are the questions worth answering, and they need deliberate setup.
How we work
Discover
We start with your numbers, not a template — what you sell, what a customer is worth, and where enquiries are being lost today.
Build
Search, ads, pages and tracking are set up as one system, so every channel feeds the same measurable pipeline.
Measure
Calls, forms and sales are tracked to source. You see which activity produced which enquiry, not just traffic totals.
Compound
Each month's data narrows the next month's spend toward what is already working.
What the work involves
- Tracking audit — verifying what is currently recorded, what is double-counted, and what is missing entirely.
- GA4 and Tag Manager configuration — events and conversions defined around your actual enquiry points.
- Call and form tracking — enquiries attributed to the channel that produced them.
- CRM connection — leads landing in your system with their source attached, so sales and marketing read the same record.
- A report you will actually open — cost per enquiry by channel, month on month, in plain language.
Figures in your reports come from your own accounts. We do not present benchmarks or projections as though they were your results.
Start with the numbers you already have
Send us your current setup and we will tell you what it is measuring correctly and what it is not.