This policy explains what Pulse Reach Digital collects through this website, why, and what happens to it. It describes what the site actually does, not a generic template.
Pulse Reach Digital is a registered business name of Neural Networks Group Pty Ltd, ABN 53 691 933 632, which is the entity responsible for the information described here.
Last updated: 1 October 2026
What we collect when you contact us
When you complete a form on this site — the contact form, or the free audit request — we collect:
- Your name
- Your email address
- Your phone number, if you choose to give one
- Your business name and website, if you choose to give them
- What you tell us in the message field
Only a name and an email address are required. Everything else is optional, and the form works without it.
How we record where you came from
When you arrive from an advertisement, a search result, a social post or another website, we store a small amount of information in a cookie named sf_attr in your browser. It records:
- Campaign parameters in the web address you arrived on (commonly called UTM parameters)
- Advertising click identifiers, where present, such as Google’s
gclid - The page you first landed on, and the page you were on most recently
- The website that referred you, if it was not one of our own pages
- The date you first visited
This cookie lasts 90 days. It does not contain your name, email address, phone number or any other personal detail — only information about the campaign or link that brought you here. If you later submit an enquiry, that campaign information is attached to your enquiry so we know which activity produced it.
You can delete this cookie at any time through your browser settings, and blocking it does not stop any part of the site working.
Where your enquiry goes
Enquiries are sent to two places:
- Our email, so we can respond to you.
- Our customer relationship management system, Odoo, where the enquiry is stored as a record so it is not lost and we can follow up properly.
Our Odoo instance is hosted by Odoo S.A. Information you send us may therefore be stored on servers outside Australia. Emails sent from this website are delivered through SMTP2GO, an email delivery service, which may also process them outside Australia. This website itself is hosted by HostGator on a server located in Sydney, Australia. We do not sell your information, and we do not pass it to third parties for their own marketing.
Analytics and measurement
This site uses two measurement tools, and one sharing tool:
- Google Analytics 4 — page views, and events such as submitting a form or tapping a phone number. Used to understand which pages and channels produce enquiries. It is added to the site by Google Site Kit, using the Google tag (gtag.js) served from Google Tag Manager.
- Microsoft Clarity — session recordings and heatmaps (a replay of mouse movement, scrolling and clicks), used to see where people get stuck on a page. Clarity masks text typed into form fields by default.
- AddToAny — the social sharing buttons on our articles.
Google Analytics and Microsoft Clarity set their own cookies and are governed by their providers’ privacy policies. Neither is used to build advertising profiles about you as an individual. Google, Microsoft and AddToAny may process this information outside Australia, including in the United States.
Every visitor can accept or reject non-essential analytics at any time with the Cookie choices button at the bottom of every page. If your browser is set to a European or UK time zone, we ask first, and Google Analytics and Microsoft Clarity stay off until you choose Accept. For all other visitors they run until you choose Reject. Choosing Reject stops Google Analytics and Microsoft Clarity and clears the cookies they set on this site. Your choice is stored on your device in a first-party cookie named nng_consent (and in your browser’s local storage) for 180 days. You can also block or delete cookies in your browser settings.
What we do not collect
- We do not ask for financial or payment details through this website.
- We do not ask for health, medical or other sensitive information.
- We do not require you to create an account to contact us.
How we use your information
- To answer your enquiry, and to send you anything you asked for, such as an audit.
- To follow up with you about that enquiry.
- To understand which marketing activity is working, in aggregate.
If you ask us to stop contacting you, we will.
How long we keep your information
We keep information only as long as we need it, then delete it:
- Enquiries that do not become work — 24 months from our last contact with you, then deleted from our CRM.
- Client records — 7 years after our work with you ends, because Australian tax and company record-keeping obligations require us to retain business records for that period.
- The
sf_attrcookie — 90 days, after which your browser removes it automatically. - Analytics data — held by Google and Microsoft under their own retention settings, not by us directly.
You can ask us to delete your information sooner than this, and we will, except where we are legally required to keep it.
Accessing or deleting your information
You can ask us what information we hold about you, ask us to correct it, or ask us to delete it. Email info@pulsereachdigital.co and we will respond within a reasonable period.
Complaints
If you are unhappy with how we have handled your information, contact us first at info@pulsereachdigital.co. If you are not satisfied with our response, you can contact the Office of the Australian Information Commissioner at oaic.gov.au.
Contact
Pulse Reach Digital
Neural Networks Group Pty Ltd, ABN 53 691 933 632
Email: info@pulsereachdigital.co
Phone: 0468 167 862